{"product_id":"epmd-its-my-thing-b-w-youre-a-customer-7","title":"EPMD - It's My Thing b\/w You're A Customer 7\" ( VINYL )","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSo strong was EPMD's epochal debut album 'Strictly Business' that it spawned three all-time classic singles, providing part of the soundtrack to, arguably, the height of the original Golden Age. When discussing the landmark artists of that era - Public Enemy, Boogie Down Productions, Eric B \u0026amp; Rakim - the duo of Erick Sermon and Parrish Smith are certainly in the conversation. And when it comes to all-time duos, they might be at the head of the table.\u003c\/p\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eThe original release of 'I'm Housin' came in 1989, and the only previous 7\" release was confined to the UK - it now fetches sky-high prices. Hence this reissue couldn't be more timely, showcasing just how fresh E Double E and PMD sound over even the most rudimentary but feverishly catchy of beats. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThat was their genius - trading 'slow flow' punchlines over deceptively simple backings - and that's exactly what you get here. The loop of Aretha Franklin's indelible 1971 gem 'Rock Steady' does all the heavy lifting musically, the only adornment a brief vocal snippet taken from their own 'It's My thing' - EPMD is a world premiere. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eAt a time when sampling was still in it's infancy, and before producers started to pride themselves on obscurity, and on chopping up samples creatively, this was the approach of many a hip-hop song, and rap was none the poorer for it. When you have voices as distinctive and strong as EPMD, less is more.\u003c\/span\u003e","brand":"02- Alliance","offers":[{"title":"Default Title","offer_id":56735251726709,"sku":"7119691278872","price":2.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/8300\/2485\/files\/4029771-2767466.jpg?v=1770944257","url":"https:\/\/warmvibevinyls.com\/products\/epmd-its-my-thing-b-w-youre-a-customer-7","provider":"My Store","version":"1.0","type":"link"}